DS featured on TV with pink October Campaign.

This month, DS Tecnologia Automotiva carried out a special initiative in support of the Pink October campaign, reinforcing the importance of prevention and early diagnosis of breast cancer.

During the campaign period, employees took part in awareness activities with messages and posters promoting self-care. A touching gesture of solidarity made the moment even more meaningful — DS female employees donated their hair to organizations that create wigs for women undergoing cancer treatment.

The engagement was so inspiring that the action was featured on Band and Record newscasts, highlighting DS’s commitment to going beyond automotive manufacturing — caring for the people who are part of its story.

Check out the news coverage and see how this special moment unfolded!